Marketing of travel and tourism Study guides, Class notes & Summaries

Identify and explain why marketing and promotion is important to travel and tourism providers - Answer - increase sales, usage, profitability, market share and customer base - competitive advantage (expose the providers to more customers) - positive organisational and product image - increase customer satisfaction, brand loyalty and for repeat business -MARKET RESEARCH TECHNIQUES- primary market research - Answer eg. - self completion questionnaires - telephone surveys - internet ...

Test Bank For Project Management the Managerial Process 6th Edition By Erik Larson Clifford Gray All Chapters Complete 1-18 (2024/2025) What Is a Project? A. What a Project Is Not B. The Project Life Cycle C. The Project Manager 2. The Importance of Project Management 1-2 A. Compression of the Product Life Cycle B. Global Competition C. Knowledge Explosion D. Corporate Downsizing E. Increased Customer Focus F. Small Projects Represent Big Problems 3. Project Management Today—An Int...

The single most important part of personal hygiene for a food handler is - Answer-1.Washing Hands What is the combination of all the services that people need and will pay for when away from home? - Answer-2. Travel and Tourism Bacteria grow especially fast in the temperature range of - Answer-3. 70°F (21°C) to 125°F (52°C). What is it called when several people connect for the purpose of building relationships that may result in career advancement? - Answer-4.Networking After four hou...

Foundations of Event Management Exam 1complete solution to Ace your A+ 202425 What does MEEC stand for? Meetings, Exhibition, Event, and Convention What are the 3 significant entities that organize and hold MEEC gatherings? Corporations Associations Government Third Sectors What are the key components of an event? Unique temporary gathering of people ritual What are some of the divisions of the Tourism and Hospitality Industry? Lodging, food, transportation, attractions, ...

This formula represents a buyers view of a sales transaction? - ANSWERSPerceived Value-Selling Price=Personal Profit Effective revenue managers use this to best develop and evaluate their organizations pricing and revenue management strategies and tactics. - ANSWERSRegular Strategy meetings A pricing system based upon a buyers view of product or service value - ANSWERSValue-based pricing Included in the Place portion of a hotel's markieting mix - ANSWERSDistribution channels Tasha'...

Sport Management final exam Question and answers rated A+ 2023What are the functions performed by sport management and marketing agencies? Talent properties, corporate brands and media companies Why are research and evaluation crucial roles performed by sport management and marketing agencies? As the sports industry, spending becomes increasingly mainstream and garnered greater amounts of corporate marketing budgets, the need for accountability across stakeholders and agencies has grown...

TIM EXAM MIDTERM QUESTIONS WITH COMPLETE SOLUTIONS | 100% CORRECT Which of the following options is NOT a part of the Service Quality Model? A. expected service B. loyalty C. perceived service quality D. satisfaction level - Answer ️️ -loyalty Labor costs are considerable in many service organizations and can exceed 70% of operating costs. t/f - Answer ️️ -true Employees who are trained to follow policies strictly may find it difficult to empathize with customers and meet thei...

CSBI HFMA (Certified Specialist Business Intelligence) Final Exam Practice Questions And Answers | Latest Update 2023/2024 (Graded). Big Data - Answer Refers to the Growth in available data, massive continually increasing volume of live and stored data for analysis; and the increase in tools available for highly sophisticated ways to combine and analyze data to yield new information and insights. (Size Scope Speed) Big Data View Points - Answer Focused, Broad, Medium Focused Viewpoint - Ans...

Revenue Management Final Exam | latest with complete solution GRADED A+ What is the industry term used to describe the sum of prices paid by a business's customers? - Total Revenues Historically, what concept have hospitality managers chiefly used to calculate their selling prices? - Costs What is an algebraic equivalent of the formula: Sales = Costs + Profit? - Profit = Sales - Costs What is the name for the net value achieved by both parties in a business transaction? - Profit What...

Revenue Management Final Exam Review This formula represents a buyers view of a sales transaction? - ANS-Perceived ValueSelling Price=Personal Profit Effective revenue managers use this to best develop and evaluate their organizations pricing and revenue management strategies and tactics. - ANS-Regular Strategy meetings A pricing system based upon a buyers view of product or service value - ANS-Valuebased pricing Included in the Place portion of a hotel's markieting mix - ANS-Distrib...